Project launch budget calculator for Islamabad developers.
Enter your units, average price and sell-out target. The calculator works backwards to the leads, site visits and monthly ad budget in rupees that your project needs, so you can plan the marketing before the first ad goes live.
From units to sell to monthly budget.
Everything updates as you type. When the numbers look right, send them to us on WhatsApp and we will reply within one working day with a channel-by-channel launch plan.
Adjust conversion and cost assumptions
Ad spend only, paid by you directly to Meta, Google, YouTube or TikTok. Management is a separate monthly fee. Estimates for planning, not a guarantee of sales.
Budget from the sales target, not the other way round.
Most projects start with a number someone feels comfortable spending, or a billboard on Srinagar Highway. It works better the other way: decide how many units must sell through online enquiries each month, then work out the leads and site visits that takes. The budget follows from that.
The two numbers that move the budget most are your conversion rates. A sales team that replies on WhatsApp within minutes and books visits the same day can need half the leads of one that calls back tomorrow, which halves the ad spend.
Sources and assumptions: cost per lead uses Digify365’s published Islamabad planning range (PKR 450–1,400, about $2–$5, see our Islamabad advertising benchmarks). Conversion rates are editable planning assumptions. Last reviewed 6 November 2026. Not a guarantee of results.
Before you launch
- Approvals ready. CDA or RDA approval in place and easy to show. Buyers check, often on CDA’s own lists.
- One landing page per project. Prices from, payment plan, location and a WhatsApp button.
- Fast replies. Every lead answered within minutes, including evenings and weekends.
- Visit booking. A simple way to book a site or show-unit visit on the first call.
- Weekly numbers. Cost per lead, cost per visit and cost per booking, reviewed every week.
Want us to run the launch?
Digify365 plans and runs project launches in Islamabad: a landing page per project, Meta and Google Ads, and every enquiry on your sales team’s WhatsApp within minutes, with a weekly report on cost per lead and site visits.
Real estate marketing in Islamabad
Launch and sales-phase campaigns for Islamabad developers and builders.
How we market projectsAdvertising agency in Islamabad
Meta, Google, YouTube and TikTok ads that bring calls and chats.
Islamabad advertisingReal estate developers in Islamabad
Our guide to Islamabad developers and how buyers check a project.
Islamabad developers guideLaunch budget questions.
How much should a developer spend on ads to sell a project in Islamabad?
Work backwards from sales. For example, selling 40 of 80 units through online leads over 18 months, with 15% of leads booking a site visit and 10% of visits buying, needs about 148 leads and 22 site visits a month. At PKR 450–1,400 per lead that is roughly PKR 67,000–PKR 207,000 a month in ad spend. The calculator above does this for your own numbers.
What does a real estate lead cost in Islamabad?
Our published planning range for Islamabad ads is about PKR 450–1,400 per lead ($2–$5) for well-run Meta and Google campaigns that open a WhatsApp chat. Premium apartments and commercial units often cost more per lead than plots or entry-level flats, so change the range in the calculator if your project is high-ticket.
Where do the conversion rates come from?
The 15% lead-to-visit and 10% visit-to-sale defaults are planning assumptions, not guarantees. Every sales team converts differently, so open "Adjust conversion and cost assumptions" and enter your own rates from past projects.
Does the budget include your management fee?
No. The calculator shows ad spend only, which you pay directly to Meta, Google, YouTube or TikTok on your own card. Our management fee is separate, and you get a fixed quote after a free audit.
Do you advertise projects without CDA or RDA approval?
No. We ask for the project's approval details before launch and only advertise projects with the required CDA or RDA approval. Buyers check this too, and you can see CDA's own lists in our free illegal housing societies checker.
Launching a project in Islamabad?
Send us your project name on WhatsApp. Within one working day we reply with what we would do first for its launch.