Case studies: what we built and what it brought in.
Two Lahore construction businesses we work with every month, Atlantic Pools and Atlantic Group. We designed and built both websites and run their SEO, Meta Ads, Google Ads and social media. Every number on this page comes straight from Meta Ads Manager and Google Search Console, checked on 6 November 2026.
Atlantic Pools: 4,257 WhatsApp chats at PKR 44 each.
A full-service pool company in Lahore. It designs, builds and maintains swimming pools and sells pool equipment. Building new pools is the main business.
The challenge
Pool buyers in Lahore search on Google and message on WhatsApp. The goal was to turn that into a steady flow of buyers: more WhatsApp conversations for less money, and a website that ranks for the searches that bring new pool projects. Simple Facebook page boosts on the account had been costing PKR 247 per conversation on average.
What we did
- Website: designed and built atlanticpools.com.pk on WordPress, with a separate pool construction page for Lahore that our ads point to.
- Monthly SEO: service pages built around what buyers type into Google, Google Business Profile upkeep and a written report every month.
- Meta Ads: click-to-WhatsApp campaigns for Lahore using photos and videos from real project sites, with separate campaigns for maintenance and winter pool heating.
- Google Ads: call campaigns for pool construction searches in Lahore, run 8 AM to 10 PM.
- Social media: regular Instagram and Facebook posts from live projects: mosaic work, finished pools and construction stages.
What changed
The main WhatsApp campaign now brings conversations at PKR 48 each, and the seasonal campaigns at PKR 22 to PKR 28. On Google, Atlantic Pools averages position 1.8 for “pool builders” and 2.7 for “pool construction”.
Meta Ads: WhatsApp conversations
Source: Meta Ads Manager, lifetime of each campaign.
| Campaign | Chats | Cost each |
|---|---|---|
| Main WhatsApp campaign (since Apr 2024) | 3,539 | PKR 48 |
| Pool maintenance (2026) | 492 | PKR 22 |
| Pool heating (winter 2025) | 226 | PKR 28 |
| Total | 4,257 | PKR 44 |
Before = the early Facebook page boosts on the same account (2023). Now = all structured WhatsApp campaigns.
Google search growth
Source: Google Search Console. First 3 months (16 Jan to 15 Apr 2026) vs latest 3 months (5 Aug to 3 Nov 2026).
| Search on Google | Avg. position |
|---|---|
| pool builders | 1.8 |
| pool construction | 2.7 |
| swimming pool equipment in lahore | 3.1 |
| swimming pool companies in pakistan | 3.7 |
Social media we run
Atlantic Group: 218 WhatsApp enquiries for farmhouses and sports complexes.
An architecture and construction company in DHA Lahore. It designs and builds farmhouses, sports complexes, padel courts, pools and landscapes.
The challenge
Atlantic Group sells large projects to a small group of buyers: farmhouse owners and clubs or schools building sports facilities. So every campaign had to speak to one type of project and reach exactly the right buyer.
What we did
- Website: designed and built atlanticgroup.com.pk on WordPress, with service pages built on the searches each project type gets.
- Monthly SEO: keyword-led service page addresses, technical clean-up, Google Business Profile and monthly reports.
- Meta Ads: two separate WhatsApp campaigns for Lahore, one for farmhouse design and construction and one for sports complex construction, with English and Urdu creatives.
- Google Ads: a call campaign for farmhouse and padel court searches in Lahore, with every call tracked as a conversion.
- Social media: posts from real Atlantic Group projects: farmhouses, courtyards, pools and sports areas.
What changed
Each project type now gets its own WhatsApp enquiries: 65 for farmhouses at PKR 88 each and 59 for sports complexes at PKR 99 each, on top of 94 from the earlier messaging campaign at PKR 59 each. On Google, the site now shows up twice as often as at the start of the year.
Meta Ads: WhatsApp conversations
Source: Meta Ads Manager, lifetime of each campaign.
| Campaign | Chats | Cost each |
|---|---|---|
| Farmhouse design & construction | 65 | PKR 88 |
| Sports complex construction | 59 | PKR 99 |
| Earlier messaging campaign | 94 | PKR 59 |
| Total | 218 | PKR 59–99 |
Google search growth
Source: Google Search Console. First 3 months (16 Jan to 15 Apr 2026) vs latest 3 months (5 Aug to 3 Nov 2026).
Social media we run
Where these numbers come from.
Straight from the source, with nothing rounded up: Meta Ads Manager for every WhatsApp conversation and Google Search Console for every click and ranking, checked on 6 November 2026. Google Ads calls go directly to each client’s sales team, and both clients receive a written report from us every month.
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