Roofing marketing agency for booked inspections.
Digify365 is a roofing marketing agency running Google Ads, Meta Ads and local SEO for roofing contractors. We measure everything in booked inspections, not clicks: every call and form is tracked to the ad or search that produced it. Our campaigns are built and tested in Dallas–Fort Worth, where hail season makes roofing one of the most competitive local markets in the US.
Roofing marketing that fills the inspection calendar.
Roofing leads come in two very different shapes. After a storm, homeowners search for inspections and insurance help, and the first credible roofer to answer wins. The rest of the year, people plan replacements and compare three or four quotes. One campaign can’t do both well.
So we run Google Search for people looking right now, Meta Ads in the neighbourhoods a storm has just hit, and local SEO so your Google Business Profile, reviews and project photos win the comparison. Every inspection request is logged, so you can see which channel paid for itself.
What every roofing account gets
- Campaigns by job type. Storm and insurance, replacement, repair and commercial, each budgeted.
- Storm response. Storm campaigns ready to switch on in the ZIP codes that were hit.
- Call and form tracking. Every inspection request traced to its ad or search.
- Maps and reviews. Profile, project photos and review requests after each job.
- Ad rules. Claims and insurance wording kept within Google and Meta policy.
The pieces that book the inspections.
Each one works on its own, and better together.
Not every roofing lead is the same lead.
We split budgets by the kind of job, because each one costs and pays differently.
| Lead type | When it comes in | Main channel |
|---|---|---|
| Storm and insurance claims | Days and weeks after hail or wind | Meta Ads by ZIP + Google Search |
| Full replacement | All year, peaks in spring | Google Search + local SEO |
| Repairs and leaks | After heavy rain, all year | Google Search + Maps |
| Commercial roofing | Planned, longer sales cycle | Google Search + local SEO |
Typical pattern for Dallas–Fort Worth, where spring is the main hail season. We adjust to your own lead data.
Live in two weeks.
The same four steps for every roofing client.
- Day 1–2 · free
Audit
We review your ads, profile, reviews and tracking, and show you where money leaks.
- Week 1
Setup
Call and form tracking, landing pages for inspections and replacements, storm-response audiences.
- Week 2
Launch
Campaigns go live by job type and area, with every lead logged.
- Every week
Grow
Wasted searches cut, budget moved to the jobs that book, report on cost per inspection.
Roofing marketing questions.
What does a roofing marketing agency do?
It brings roofing contractors booked inspections and signed jobs: Google Ads for homeowners searching now, Meta Ads in areas hit by storms, and local SEO and reviews so you win the comparison, with every lead tracked to its source.
How much does a roofing lead cost?
In competitive US metros such as Dallas–Fort Worth, a well-run campaign usually lands between $70 and $180 per lead. Storm leads and replacement leads cost more than repair leads, and a single replacement often pays for months of marketing.
Do Facebook ads work for roofers?
Yes, especially after storms. Meta Ads targeted to the ZIP codes a storm has hit can bring inspection requests within days. For planned replacements, Google Search and a strong Google Business Profile usually do better.
How fast will roofing ads bring leads?
Search campaigns usually bring the first calls in the first week after launch, and storm campaigns can produce leads within a day or two of a hail event. Cost per lead typically improves from month two.
Can you mention insurance in our ads?
Carefully. We avoid promises about insurance payouts or free roofs, which break Google and Meta policies and some state rules. Ads offer a free inspection and help with the claim process, and you approve every ad before it runs.
Who owns the ad accounts?
You do. We work inside your accounts through manager access, ad spend goes on your card, and everything stays with you if you leave.
More roof inspections on your calendar.
Give us read-only access to your ad accounts. Within one working day you get a video review, the monthly waste in dollars, and the first three fixes.