Off-plan launch budget calculator for Riyadh developers.
Enter your units, average price and sell-out target. The calculator works backwards to the leads, site visits and monthly ad budget in SAR that your launch needs, so you can plan the marketing before the first ad goes live.
From units to sell to monthly budget.
Everything updates as you type. When the numbers look right, send them to us on WhatsApp and we will reply within one working day with a channel-by-channel launch plan.
Adjust conversion and cost assumptions
Ad spend only, paid by you directly to Meta, Google, Snapchat or TikTok. Management is a separate monthly fee. Estimates for planning, not a guarantee of sales.
Budget from the sales target, not the other way round.
Most launches start with a number someone feels comfortable spending. It works better the other way: decide how many units must sell through online enquiries each month, then work out the leads and site visits that takes. The budget follows from that.
The two numbers that move the budget most are your conversion rates. A sales team that replies on WhatsApp within minutes and books visits the same day can need half the leads of one that calls back tomorrow, which halves the ad spend.
Sources and assumptions: cost per lead uses Digify365’s published Riyadh real estate planning range (SAR 50–170, about $13–$45, see our Riyadh advertising benchmarks). Conversion rates are editable planning assumptions. Last reviewed 6 November 2026. Not a guarantee of results.
Before you launch
- Licences ready. Wafi licence for the off-plan project and REGA ad requirements met.
- One landing page per project. Prices from, payment plan, location and a WhatsApp button.
- Fast replies. Every lead answered within minutes, Sunday to Thursday and weekend evenings.
- Visit booking. A simple way to book a site or show-unit visit on the first call.
- Weekly numbers. Cost per lead, cost per visit and cost per booking, reviewed every week.
Want us to run the launch?
Digify365 plans and runs off-plan launches in Riyadh: a landing page per project, Meta, Snapchat and Google Ads in Arabic and English, and every enquiry on your sales team’s WhatsApp within minutes.
Real estate marketing in Riyadh
Pre-launch, launch and sales-phase campaigns for Riyadh projects.
How we market projectsAdvertising agency in Riyadh
Google, Instagram, Snapchat and TikTok ads that bring calls and chats.
Riyadh advertisingReal estate companies in Riyadh
Our guide to Riyadh developers and how buyers check off-plan projects.
Riyadh developers guideLaunch budget questions.
How much should a developer spend on ads to sell an off-plan project in Riyadh?
Work backwards from sales. For example, selling 72 of 120 units through online leads over 12 months, with 15% of leads booking a site visit and 10% of visits buying, needs about 400 leads and 60 site visits a month. At SAR 50–170 per lead that is roughly SAR 20,000–SAR 68,000 a month in ad spend. The calculator above does this for your own numbers.
What does a real estate lead cost in Riyadh?
Our published planning range for real estate in Riyadh is about SAR 50–170 per lead ($13–$45), for well-run Meta and Snapchat lead form and WhatsApp campaigns. It moves with the project, price point, offer and season. You can change the range in the calculator.
Where do the conversion rates come from?
The 15% lead-to-visit and 10% visit-to-sale defaults are planning assumptions, not guarantees. Every sales team converts differently, so open "Adjust conversion and cost assumptions" and enter your own rates from past launches.
Does the budget include your management fee?
No. The calculator shows ad spend only, which you pay directly to Meta, Google, Snapchat or TikTok on your own card. Our management fee is separate; Riyadh plans start from SAR 2,500 a month, and you get a fixed quote after a free audit.
Do you only advertise licensed off-plan projects?
Yes. Off-plan projects in Saudi Arabia need a Wafi licence before they are marketed, and property ads carry REGA licensing requirements. We only run campaigns for projects that meet them, and we ask for the licence details before launch.
Launching a project in Riyadh?
Send us your project name on WhatsApp. Within one working day we reply with what we would do first for its launch.